Novo Nordisk adds e-books to patient support program

Novo Nordisk is getting in on the boom in electronic publishing with a series of e-books available through its Cornerstones4Care patient support program.

The free five-volume series, compatible with all major e-readers and downloadable at Cornerstones4Care.com, covers topics like carb counting, meal planning and maintaining a blood sugar diary.

The company cited Association of American Publishers data showing that as of February, e-books were the top-selling format among all categories of trade publishing, with sales on the rise.

“With an increasing demand for e-books, we saw an opportunity to share our existing diabetes education book series in a new and innovative format that meets the changing technology needs of today’s patient,” said corporate VP, diabetes marketing Camille Lee. “By broadening the availability of the educational series, we hope that more patients willhave access to the resources they need to better manage their diabetes.”